Resume

Design Director, Brand and Design Systems  | Atlassian, 2022 – Present

• Lead Atlassian’s digital product storytelling ecosystem across web, events, demos, keynote experiences, and social surfaces, improving narrative consistency and customer understanding through scalable storytelling systems and governance frameworks.

• Direct the end-to-end demo program lifecycle across TEAM events, WAC, and executive storytelling initiatives, standardizing intake, scoping, production, review, and publishing processes across 150+ assets per cycle.

• Elevate the quality and consistency of Atlassian’s digital brand expression by defining creative standards, review frameworks, and storytelling systems used across Brand, Product Design, PMM, Growth, and Content Studio teams.

• Lead creative direction for Tier 1 web experiences including homepage ecosystems, product landing pages, collections, and company-level storytelling initiatives balancing brand ambition with experimentation and technical scalability.

• Develop and evolve UI pattern libraries, interaction systems, motion frameworks, and component mapping standards that scale across Atlassian’s digital ecosystem.

• Drive the WAC Refresh initiative by auditing existing experiences, defining updated visual systems, coordinating rollout strategies, and governing implementation across multiple release cycles.

• Serve as a strategic creative advisor to senior stakeholders across Product, PMM, Brand, Events, and Growth, translating evolving business priorities into actionable creative direction and multi-quarter roadmaps.

• Improve operational visibility and production efficiency by implementing asset tracking systems and cross-functional workflows connecting Product Design, PMM, Creative, Web Production, and Content Studio teams.

• Build organizational design maturity through critique frameworks, storytelling playbooks, training programs, and mentorship systems that scale creative quality and reduce dependency on individual contributors.

• Coach designers and cross-functional partners through structured feedback, delegated ownership, onboarding, and ambiguity management across events, web, and storytelling programs.

• Advance Atlassian’s evolving brand expression by introducing new motion, interaction, and digital storytelling patterns that raise the quality bar across customer-facing experiences.

Creative Director  | Hiya, 2020 – 2022

• Increased website traffic by more than 100K monthly visitors by redefining creative operations and aligning brand and demand generation campaigns around a unified visual system.

• Built a scalable global brand and design system that improved consistency, accelerated campaign production, and strengthened cross-channel storytelling.

• Established operational workflows and project tracking systems that improved team throughput, stakeholder visibility, and production scalability.

• Coached creatives and stakeholders on design strategy, systems thinking, and the business impact of creative decision-making.

• Improved lead quality and campaign performance by aligning content strategy and visual storytelling around audience intent and conversion goals.

• Directed integrated creative efforts spanning digital campaigns, web experiences, brand development, and growth marketing initiatives.

Adjunct Professor  |  Seattle Pacific University, 2015 – Present
Courses: Brand and Design Systems, Exhibit and Experience Design

• Teach advanced courses in Brand Systems, Exhibit Design, and Experience Design focused on preparing students for professional creative leadership roles.

• Develop curriculum, instructional frameworks, and mentorship programs that improve engagement, applied learning, and industry readiness.

• Lead critiques, workshops, and portfolio development initiatives for senior-level design students.

Associate Creative Director  | PitchBook, 2018 – 2020

• Grew website traffic by 300% between Q2 2018 and Q3 2020 by leading integrated creative direction across campaigns, web experiences, events, and video initiatives.

• Generated more than 100K annual leads by aligning storytelling, campaign systems, and digital experience strategy across marketing initiatives.

• Managed and mentored a multidisciplinary team including UI/UX designers, art directors, and design managers while overseeing creative development and production workflows.

• Led cross-functional collaboration between marketing, product, editorial, and analyst teams to align creative strategy with business priorities.

• Recruited and onboarded seven creatives across marketing, editorial, and product functions, expanding team capability and organizational scale.

• Directed visual design and storytelling efforts across digital, event, campaign, and executive communication channels.

Designer  |  University of Washington, College of the Environment, 2014 – 2018

• Developed visual communication systems, campaigns, and storytelling materials supporting environmental and academic initiatives across the university.

• Translated complex institutional and scientific content into accessible, engaging visual narratives across digital and print channels.

Education Director and Emerge Chair  |   AIGA Seattle, 2015 – 2018

Designer  |  Pyramid Communications, 2010 – 2014

• Clients included Bezos Family Foundation, EMP, KEXP, The Oregon Zoo Foundation, and the University of Washington.

Freelance Designer  |  Gravity Creative; Tray Creative; Seattle Pacific University, 2010 – 2011

• Clients included Meydenbauer Center, Microsoft, and Puget Sound American Marketing Association.  

BA: Visual Communications |  Seattle Pacific University

Digital Product Storytelling • Design Systems • Creative Direction • Brand Strategy • Web Experience Design • Cross-Functional Leadership • Creative Operations • Executive Communication • UX/UI Systems • Campaign Development • Motion & Interaction Design • Team Leadership • Mentorship • Creative Governance • GTM Collaboration • Content Systems • Design Education • Organizational Development • Visual Storytelling • Production Workflows

References and other portfolio samples available upon request
Feel free to email me at JohnJackDesign@gmail.com.